Kruger,Barbara ( geb. 1945 -

Barbara Kruger was born in Newark, New Jersey, in 1945. After attending the School of Visual Arts (Syracuse University) and studying art and design in New York (student of Diane Arbus at Parson’s School of Design), she obtained a design job at Condé Nast Publications. Working for "Mademoiselle Magazine", Kruger was quickly promoted to head designer. She has taught at the California Institute of Art, The School of the Art Institute of Chicago, and the University of California, Berkeley and she worked as a commercial artist, a graphic designer for women's fashion magazines, art director, and picture editor in the art departments at House and Garden, Aperture, and other publications later. This design - background is evident in the work for which she is now internationally renowned.

She layers pre-existing photos, adding text that both conflicts and augments the image. Language and image work together, referencing the manipulations of the advertising media. In her current work the influence of the advertising image has become part of the work itself. Some of her instantly recognizable slogans read “Your body is a battleground" (picture #1), and “I shop therefore I am” (picture #2). In many of her texts she questions the viewer about classicism, consumerism, feminism, and individual autonomy and desire, eventhough her black-and-white images are taken from the mainstream magazines that sell the ideas she is disputing. As well as appearing in museums and galleries worldwide, Barbara Kruger’s work has appeared on billboards, buscards, posters, a public park, a train station platform in Strasbourg, France, and on other public places and commissions. Today, she lives in New York and Los Angeles.


pic. #1: "Your body is a:::::::::::::::::::::::::: pic. #2: "I shop therefore I am"


pic. #3: "Love for sale":::::::::::::::::pic.#4: "Thinking of you"



 :#5:"Will":::::::::::::::::::::::::::::::::::pic. #6: "Be"

pic. #7: "Hate like us"::::::::::::::::::::::::::::::::::::::::::::::::::::::::pic. #8: "Look like us"

von Anna Weistropp